Katina Kenyon is the CEO of Tree3, an e-commerce store for influencers to give their followers a non-redirected shopping experience, clicking less and buying more while helping the influencer monetize their content and driving merchant sell-through. She brings knowledge to the e-commerce enhancement world with a deep expertise in technology, having cofounded a hyperscale software development company, Applaudo Studios, building software for the Fortune 100 and for funded startups. Kenyon expertly drives companies through rapid user and revenue growth while reducing risk and technology debt. She is a fierce advocate for women in technology and under-represented entrepreneurs, and is the DWEN chapter leader for Austin.