The New, New Consumer

SPEAKERS: AHSAN RIZVI, Founder and CEO, Kiddom; ALICIA TILLMAN, CMO, SAP

MODERATOR: STEPHANIE MEHTA, editor-in-chief, Fast Company

Your customer no longer is simply the person who buys from you; a whole ecosystem of people influence buying decisions today. For consumers it might be their kids or friends; for enterprises it could be employees or shareholders. And more often than not, those influencers are young or vocal (or both) and come with entirely different sets of expectations. This panel will explore the expanding universe of decision makers, what is shaping their values, and how best to serve them.