Time
9:00 AM - 9:30 AM (EDT)
Name
Building a Buzzy Brand
Featuring (Old)
<p>Featuring <strong>Lisa McKnight</strong>, EVP and Chief Brand Officer, Mattel and <strong>Nils Leonard</strong>, Cofounder, Uncommon<br />
Moderated by <strong>Jeff Beer</strong>, Senior Staff Editor, Fast Company</p>
Moderated by <strong>Jeff Beer</strong>, Senior Staff Editor, Fast Company</p>
Description
How do you keep energy and eyes on your brand amid so much noise? This pair of execs from toy giant Mattel and creative agency Uncommon helped turn a 65-year-old doll into a cultural event and deftly tackled one of the most challenging rebrands in recent memory. Hear how they built buzz and drove business—and how you can do the same.
Session Type
Summit
Speakers
