Since becoming CEO of Taco Bell in 2021, Sean Tresvant has grown the public’s appetite for its products through a dizzying display of marketing innovation. In the past year alone, there's been a collaboration with Crocs, a partnership with NFL star Davante Adams, employee uniforms designed by Brooklyn artist Ricardo Gonzalez, and an unprecedented campaign to liberate the term "Taco Tuesday" from any existing U.S. trademarks. Hear from Tresvant himself on how he keeps tabs on what customers want—and how he plans to export Taco Bell's rebel identity around the globe.