Proximity Media is rewriting Hollywood's script in front of and behind the camera. The multimedia company founded by filmmaker Ryan Coogler, his wife, Zinzi Coogler, and Sev Ohanian aims to build a business of films that deliver a true artistic point of view while having maximum box-office appeal. Case in point: Sinners, which became the most nominated film in Oscar history, taking home four awards including best actor and best original screenplay. But Sinners was more than a financial and critical smash—it was a blueprint to how Proximity Media is "eventizing" its projects (i.e., creating a 360 approach to turning films into cultural events). Join Ohanian as he explains how Proximity Media is injecting unapologetic originality into Hollywood and ushering in a new era of storytelling.