At a moment when much of the media industry is shrinking or disappearing altogether, The Onion is doing the unthinkable: growing. Under CEO Ben Collins, the 38-year-old satirical publication has transformed itself from a legacy comedy brand into a thriving media business fueled by print subscriptions and a sharp understanding of internet culture. In this conversation, learn how The Onion built a global audience of nearly 30 million, why tens of thousands of readers are paying for a print newspaper in 2026, and what business leaders can learn from betting on authenticity, absurdity, and audience trust.