Hitmaker. Challenge generator. Hype House builder. Dance party. Gen Z obsession. Political football. TikTok is the most exciting new digital entertainment social experience in almost a decade—and with that, it's the most compelling new opportunity for brands to reach consumers in an engaging way. Katie Puris, managing director and global head of business marketing at TikTok, and Chris Denson, host of Innovation Crush, will explore the ways in which TikTok is changing, well, everything.