Session
The Power of Storytelling
Facilitated by SONIA ALLEYNE, Communications and career strategist, Co-founder of Storytellers: Words, Images, Magic, a company that helps business owners develop effective business narratives. She is also the author of I Kick Ass At Work! The Strategy Journal for Career Professionals (Hunter Publishing Group, 2020), the first journal of its kind.
Date & Time
Tuesday, October 6, 2020, 9:00 AM - 10:00 AM
Description
There are no secrets to success, but there are formulas — and storytelling is the most important of them all.
In this session we will discuss the following:
- Why storytelling is the oldest and most effective way to grow your business and gain loyal customers
- How stories improve the value of your products and services
- The importance of operationalizing your story so that your customers have consistent experiences every time they encounter your brand
Three Takeaways for Participants:
- Identify the value driver of their product or service
- A list of storytelling themes and how to match the appropriate theme to their brand
- How to operationalize their stories in their respective organizations