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The Power of Storytelling 
Facilitated by SONIA ALLEYNE, Communications and career strategist, Co-founder of Storytellers: Words, Images, Magic, a company that helps business owners develop effective business narratives. She is also the author of I Kick Ass At Work! The Strategy Journal for Career Professionals (Hunter Publishing Group, 2020), the first journal of its kind.

Date & Time
Tuesday, October 6, 2020, 9:00 AM - 10:00 AM
Description

There are no secrets to success, but there are formulas — and storytelling is the most important of them all.

In this session we will discuss the following:

  • Why storytelling is the oldest and most effective way to grow your business and gain loyal customers
  • How stories improve the value of your products and services
  • The importance of operationalizing your story so that your customers have consistent experiences every time they encounter your brand

Three Takeaways for Participants:

  • Identify the value driver of their product or service
  • A list of storytelling themes and how to match the appropriate theme to their brand
  • How to operationalize their stories in their respective organizations