Fast Tracks are day-long neighborhood excursions curated by Fast Company to bring you inside some of the most intriguing and
creative enterprises in Los Angeles.
Fast Track neighborhoods on May 17th will include: Beverly Hills, Downtown L.A., Hollywood, Playa Vista, Santa Monica, and Venice.
9:00 AM Networking Breakfast at the W Hollywood
9:30—10:30 AM FC/LA shuttles depart for Fast Tracks across Los Angeles
11:00 AM—12:30 PM Fast Track #1
1:00—2:30 PM Fast Track #2 (Lunch will be served)
3:00—4:30 PM Fast Track #3
5:00—8:00 PM Happy Hour at United Talent Agency
8:00 PM+ TBA
*Note: Schedule and times are subject to change
1. Beverly Hills
11:00 AM—12:30 PM
UNLOCKING THE POWER OF MEDIA FOR NEW AND LEGACY BRANDS ALIKE WITH WHALEROCK INDUSTRIES
You know Whalerock for its work on some of the most showstopping multimedia apps in recent memory: those for the Kardashian/Jenner sisters and Tyler the Creator. Add to that Whalerock’s partnerships with Viacom, Sirius, and GE—not to mention the famous Kim Kardashian West keyboard, Kimoji. The company’s highly publicized developments give creators more control and monetization, while giving fans more interaction and exclusive content. At this behind-the-scenes deep dive into Whalerock Industries, you’ll hear from the leaders, creators, and strategists behind the company’s multimedia hits. Then, you’ll be tasked with developing your own multitiered strategy for unlocking a legacy brand’s potential with new media, from video to apps to content.
THE EVOLUTION OF GRINDR: INSIDE THE LARGEST GAY SOCIAL NETWORK'S NEXT BIG MOVE
There’s a lot more to Grindr than hooking up. With 3 million daily active users and a presence in 196 countries (more than any of its competitors), Grindr is the world’s largest gay social networking app. And it’s not even just an app, anymore. The brand is in the process of pivoting to become a lifestyle brand, launching its brand-new digital magazine, Into, with style, art, and pop-culture content. It has also built a platform for health resources for gay men around the world, as well as LGBTQ activism with its Grindr 4 Equality program. That’s not to mention the brand’s cheeky new keyboard of Gaymoji. At this visit to Grindr’s West Hollywood HQ, you’ll get to explore ground zero for how the brand is owning and redirecting its own narrative.
United Talent Agency + Wattpad + Tongal (New Details!)
HOW UNITED TALENT AGENCY IS HELPING WATTPAD AND TONGAL CROWDSOURCE SHOWBIZ
Step inside the Beverly Hills headquarters of United Talent Agency, one of the top entertainment companies that reps the biggest names in Hollywood—think Angelina Jolie, DJ Khaled, and the Coen brothers. Passionate about creating new opportunities for artists of all mediums in a seismically shifting media and tech landscape, learn how UTA is now positioning itself at the forefront of the democratization of content, creating intense consumer engagement and loyalty for the brands and people it represents. Using crowdsourced creative platform and Disney/LucasFilm-favorite Tongal and Wattpad’s 2.3 million–strong online storytelling community as case studies, get a glimpse at how UTA is taking the guesswork out of “what sells” through data- and community-driven entertainment.
2. Downtown L.A.
11:00 AM—12:30 PM
Hauser & Wirth
HOW HAUSER & WIRTH IS REINVENTING HOW WE INTERACT WITH ART
Hauser & Wirth may be one of the world’s most eminent blue-chip galleries, but its new location in a historic flour mill in the heart of Los Angeles is giving the Europe-based legacy brand a breath of new life. As Hauser & Wirth celebrates its 25th anniversary, the gallery continues to seek new ways of encouraging its visitors to interact with contemporary art. At this visit to Hauser & Wirth’s sprawling L.A. home that encompasses a gallery, bookstore, restaurant, and garden (complete with chickens!), you’ll get an inside look at how the gallery has managed to scale while keeping its brand fresh, as well as some of the gallery’s ambitious innovations in the art space. Then you’ll get to explore the gallery, known for housing outsize works of art, on your own.
Biz 3 (With a Special Surprise Guest!)
LESSONS IN DIVERSIFICATION: HOW BIZ 3 GREW INTO A MUSIC INDUSTRY POWERHOUSE
Over the past 20 years, Biz 3 has grown from a scrappy endeavor to a music industry powerhouse, representing an eclectic mix of clients like Run the Jewels, Daft Punk, J. Cole, Lauryn Hill, and Skrillex, among many others. When the music business started to undergo seismic shifts around 2008, Biz 3 managed to prosper by diversifying its offerings to include management, consulting, and a broader menu of what its press services provided compared to its peers. Visit its Chinatown office to hear from founder Kathryn Frazier about how she navigates a rapidly changing industry, what keeps her and her team grounded through tumult, and more. Plus, a special surprise guest just might stop by to share some live music!
USC Annenberg Innovation Lab
EXPLORE THE AUGMENTED CITY WITH USC ANNENBERG INNOVATION LAB
At this immersive session inside the Annenberg Innovation Lab, you'll explore the Augmented City—a vision for a future urban space that is "alive" with digital content. With high-speed connectivity, sensors and networked devices, data processing, and wearables and implants, the possibility of data overlaid onto the physical world is becoming very real. You'll get to explore how real-time data can create actionable feedback loops that guide us to make informed decisions on topics like what we eat, how we travel, and more. Join researchers from across USC to weave together developments in artificial intelligence, big data, internet of things, data visualization, virtual and augmented reality, and more. Then consider possible futures for these technologies, from utopian to dystopian, and help decide what must be considered when unleashing converging technologies—however well-intentioned—into our feverish society.
11:00 AM—12:30 PM
HOW TENDER GREENS AND L.A. URBAN FARMERS ARE REIMAGINING THE FUTURE OF FOOD
Stop by the Hollywood location of recent Danny Meyer investment Tender Greens for lunch on the patio and a conversation with CEO Erik Oberholtzer and several urban farming pioneers—including Niels Thorlakkson of LA Urban Farms, Eric Ellestad of Local Roots, and Jeff Stein of Scarborough Farms—about how they are working together to disrupt the slow food restaurant supply chain and scale the urban agriculture model. While you’re there, also enjoy a taste testing of the various herbs and veggies grown in the restaurant's vertical aeroponic tower gardens.
Clique Media Group (New Special Guest Announced!)
HOW CLIQUE MEDIA GROUP IS REIMAGINING THE MEDIA LANDSCAPE
Join Clique Media Group's cofounders and Fast Company Most Creative People in Business Hillary Kerr and Katherine Power for a two-part crash course in media innovation and cornering the coveted millennial and gen Z female demographic. In one decade, the brand went from a single fashion site to a global media, marketing, and consumer brands company encompassing editorial brands, an in-house creative agency, its own influencer networking platform, and a social media arsenal to be reckoned with. Power will be joined by Rachel Zoe—editor-in-chief of The Zoe Report and CEO of Rachel Zoe, Inc—inside CMG’s airy Hollywood HQ to delve into the business of the ever-evolving media industry. Then, Kerr will be joined by Who What Wear editor Kat Collings for a peek at how CMG creates original content, gathers real-time data from its impassioned users (often straight from Snapchat), and has adapted its voice to a changing reader base. You’ll get a look at one of Fast Company's 2017 Most Innovative Companies while enjoying sips and bites outside on the CMG deck!
Viacom (New Details!)
THE NEW RECIPE FOR MARKETING SUCCESS: INSIDE VIACOM VELOCITY'S NEW DOCUMENTARY AND HQ
In the new short doc from Viacom's in-house branded content agency, Velocity, millennials are creators as much as they are consumers. “The Culture of Proximity” introduces a new framework and talks to academics, celebrities, and futurists to support its study on the intersections of consumers, creators, and brands. “The Culture of Proximity” breaks it down into four groups, including “close culture" (what’s created and shared among friends and family) and "mass culture" (what everyone consumes together from larger entities). You'll start this session with a custom screening of “The Culture of Proximity” at Neuehouse, then proceed up to Viacom's new Hollywood headquarters to dive into the new blueprint for marketing to millennials. Meet some of the players from the film, including Civil Rights Activist DeRay Mckesson, MTV News’ Ira Madison III, CMO of Viacom Velocity Dario Spina, and neuroscientist Brie Linkenhoker—and leave with new avenues for reaching millennials with your brand!
4. Playa Vista
11:00 AM—12:30 PM
AN INSIDE LOOK AT FACEBOOK MESSENGER'S ROAD TO 1.2 BILLION USERS
More than 1.2 billion people around the world now use Messenger to keep in touch with the people and businesses that matter most to them, but the Messenger community didn’t grow overnight. In this exclusive visit to Facebook’s Playa Vista HQ, Messenger design and product executives will give you a history lesson on instant communication and a behind-the-scenes look at how the team has shaped Messenger—plus, Messenger’s latest product innovations and their predictions on what users will be asking for in the future. Then embark on your own Messenger design challenge!
WALK THE WALK WITH 72ANDSUNNY AND ITS CREATIVE ACTIVISM
In the wake of 2016’s political turmoil, a new narrative of divisiveness was dominating the world. But hate, division, and fear have sparked a new force across the globe: creative activism. And it’s especially taking hold in the advertising and marketing industries. Join 72andSunny for an interactive session that will showcase creative, powerful, and positive ways you can make an impact.
LISTEN TO YOUR CUSTOMERS: WINC'S PLAYBOOK FOR WINNING THE SUBSCRIPTION WARS
Wine subscription club Winc believes the experience of getting a great bottle of wine should be as simple as enjoying one—and its growing customer base agrees. By paying attention to real-time member feedback, Winc has been able to quickly pivot to consumer demand and grow its program each year. Join cofounders Xander Oxman, Brian Smith, and Geoff McFarlane at their Playa Vista digs to hear how they leveraged a digital-first platform to connect with their wine-loving customer base—then sip Winc’s wares for yourself!
5. Santa Monica
11:00 AM—12:30 PM
THE BEST SEAT IN THE HOUSE: INSIDE HULU AND LIVE NATION'S VR SERIES, "ON STAGE"
Since launching in 2008, Hulu has been at the intersection of entertainment and technology, from offering acclaimed Hulu Original series to an arsenal of some of the most popular shows of all time. Now, it's giving viewers a new, immersive way to experience a day in the life of their favorite performers. Through a partnership with renowned concert and live entertainment company Live Nation, Hulu is creating virtual-reality experiences featuring the likes of Lil Wayne and Major Lazer with "On Stage," its groundbreaking VR docuseries that takes viewers behind the scenes with today’s hottest artists. Join Noah Heller, Hulu’s VP of emerging tech, and Jeff Nicholas, Live Nation’s director of VR creative and production, inside Hulu's Westside HQ for an early look at the newest iteration of "On Stage." You’ll also hear what it’s like to be at the frontlines of VR and at the intersection of technology, entertainment, and music.
Crispin Porter + Bogusky
CRISPIN PORTER + BOGUSKY'S FORMULA FOR EGALITARIAN CREATIVE POWER
Over the past three decades, Crispin Porter + Bogusky has become one of the most awarded advertising agencies in the world. Step inside the company’s West Coast headquarters for a conversation with global CEO Lori Senecal. You’ll experience firsthand how CP+B has flattened the creative power structure across its 10 international offices—as well as how it's defining creativity across its markets, while staying laser-focused on the agency’s continued global development.
Karten:Design (New Details!)
HOW KARTEN DESIGN IS REIMAGINING THE FUTURE OF THE HEALTH CARE CONSUMER EXPERIENCE
Health care is in a major state of flux. But that means it’s also a great opportunity for companies that understand the complicated dynamics and the human needs driving them. It's a chance to respond with meaningful innovation. Join esteemed design and innovation consultancy Karten Design for an interactive session demonstrating the dire needs, differentiation, and competitive advantages in health care right now. You’ll see how Karten is reimagining the health care consumer experience, plus you’ll gain an understanding of current trends and discover market changes that are shaping the future of health and medicine.
11:00 AM—12:30 PM
Jeni's Splendid Ice Creams
INSPIRATION FROM EVERYTHING: HOW JENI'S CREATES DELICIOUS SENSORY OVERLOAD
What do Matisse, marshmallows, and West Coast road trips have in common? They’re all inspirations for (or ingredients in) Jeni’s Splendid Ice Creams’ intrepid flavor collections. Famous for its $12-and-totally-worth-it pint, the brand has quickly expanded its Scoop Shops all over the U.S. in the past few years with flavors like Gooey Butter Cake and Ultramarine Blue Buttermilk Frozen Yogurt—inspired by a Matisse exhibit at New York’s MoMA. Ideas for these flavors start in the crazy-creative brain of Jeni Britton Bauer—the prolific founder and namesake—as do the company’s efficient mail-order business and line of cookbooks. At this session, tap Britton Bauer’s creativity and entrepreneurial spirit inside the newest addition to the Jeni’s Scoop Shops fleet. Then taste her success for yourself!
SUSTAINABILITY, FAIRNESS, AND TRUST: ASPIRATION'S MODEL FOR BRINGING SOCIAL GOOD TO FINANCE
In just two years, Aspiration has built a menu of financial services including banking and investment products normally offered only to the rich and made them available to everyone—all with a focus on social good. In this exclusive look inside the company at its Marina del Rey headquarters, cofounder and CEO Andrei Cherny will share how he and the Aspiration team found the courage to go where no other “bank” has gone before: a pay-what’s-fair fee model and an unprecedented commitment to “doing good” alongside “doing well.” Plus, you’ll get a behind-the-scenes look at Aspiration’s newest product and even workshop its launch.
PLANT POWER: EVOLVING THE PERCEPTION OF CANNABIS WITH HMBLDT*
Join creative agency Anomaly and the weed startup it helped to launch, hmbldt, for a discussion between the minds behind the cannabis-based health and wellness brand. You’ll get an inside look at their journey to educate and celebrate the healing powers of cannabis and explore their process for creating an accessible brand in a still-developing and controversial industry. Then take a peek inside their plans for future growth!
*As with all sessions during FC/LA, attendees must be 21+