Now more than ever, a curated customer experience is essential for the success of brick-and-mortar businesses. To drive brand loyalty, businesses need to create an in-store vibe that is intentionally tailored to their core customer, while continuing to connect with them in creative ways beyond their walls. Hear how forward-thinking businesses are harnessing the power of music, digital video, and more to design engaging experiences that positively influence consumer moods and drive return visits.