2:30 PM - 3:00 PM (CDT)
When Entertainment Meets Marketing
<p>Featuring <strong>Raja Rajamannar</strong>, Chief Marketing and Communications Officer, Mastercard; <strong>Hilary Smith</strong>, EVP, Corporate Social Responsibility, NBCUniversal; and <strong>Angelique Temple</strong>, Chief Marketing Officer, WeTransfer</p>
We know entertainment drives culture. We know brands often rely on embedding themselves in the cultural zeitgeist to be successful. What's fuzzy is how to effectively bridge entertainment and marketing in a way that feels authentic to consumers while also supporting artists and creators. This panel will focus on how to do just that.
