2:30 PM - 3:00 PM (CDT)

When Entertainment Meets Marketing

Featuring Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard; Hilary Smith, EVP, Corporate Social Responsibility, NBCUniversal; and Angelique Temple, Chief Marketing Officer, WeTransfer

We know entertainment drives culture. We know brands often rely on embedding themselves in the cultural zeitgeist to be successful. What's fuzzy is how to effectively bridge entertainment and marketing in a way that feels authentic to consumers while also supporting artists and creators. This panel will focus on how to do just that.

Hilary Smith Angelique Temple