Building and managing a beloved brand online is harder work than ever. Marketers and creatives are being asked to do more with less. Meanwhile, for established brands, the challenge of adapting emerging platforms, evolving, and standing out in a crowded landscape is only increasing. On this panel, legacy marketing leaders will discuss the hacks, tips, and tricks their teams rely on to keep up with trends and drive growth. They’ll discuss the technology, bold formats, and new trends they plan to embrace this year.