2:45 PM - 3:15 PM (CDT)

Unlocking AI’s Potential: From Attractions to Tech and Everything in Between

Presented by Project Management Institute

Featuring Sarah Bird, Chief Product Officer of Responsible AI, Microsoft, Tom Geraghty, VP of Digital Innovation, Universal Destinations and Experiences (UDX) and Kathleen Walch, Director, AI Engagement and Learning, Project Management Institute
Moderated by Nicole Sawyer, Executive producer & Moderator, FastCo Works

The attractions industry has been leveling up—adopting gaming elements into everyday experiences. The technologically ambitious offerings are wowing clients, and they are seeing major results. But what if conventional corporations, such as medicine, tech, and finance, also incorporated AI to up their game? From unforeseen efficiencies and a boost to productivity, to more social impact and higher morale, artificial intelligence offers many benefits. Still, AI integration is not always successful. While “move fast and break things” works great for early-stage startups, companies seeking to unlock the full potential of AI need to think big, start small, and iterate often. In this dynamic conversation, learn how to properly integrate AI capabilities and reap the incredible rewards of artificial intelligence today.

Sarah Bird Tom Geraghty Kathleen Walch