Retail is being rewritten—and Phia is coding the next chapter. Dubbed the “Google Flights for fashion,” Phia lets shoppers instantly compare prices to land the best deals. Deeper still, the platform is positioning itself as the AI alignment layer for commerce by turning shoppers’ intent into personalized discovery. And with more than 1 million downloads and product intelligence spanning 6,200 brands, Phia is certainly on its way. Join cofounders Phoebe Gates and Sophia Kianni as they break down how they’re building a tech-driven, mission-first company that ensures the future of fashion is transparent, data-powered, and built for you.