1:45 PM - 2:15 PM (CDT)

The Factory of the Imagination: Creative Agency vs. Agentic AI

Moderated by Kc Ifeanyi, Executive director of editorial programming, Fast Company

As generative AI masters the mechanics of creation, the question is no longer how we build but what we choose to bring into the world. In a live participatory session, Alexander Reben, roboticist, entrepreneur, and former artist in residence at OpenAI and Meta, unveils a new category: infrastructure for imagination. Reben’s vision is simple and radical: Build the bridge between thought and thing, and ensure human imagination runs it at all costs.