As generative AI masters the mechanics of creation, the question is no longer about how we build but what we choose to bring into the world. In a live participatory session, Alexander Reben, roboticist, entrepreneur, and first artist in residence at OpenAI and Meta, unveils his new venture and a new category: infrastructure for imagination. Reben’s vision is simple and radical: Build the bridge between thought and thing, and ensure human imagination runs it at all costs.