4:30 PM - 5:00 PM (CDT)

Beyond Products: Building Brands That Matter

Presented by Texas A&M University

Featuring Ethan Braden, VP and CMO, Texas A&M University; Kim Chappell, Chief Brand Officer, Bobbie and Ryan Sullivan, Chief Marketing Officer, GoodRx
Moderated by Damian Slattery, Senior VP of Marketing, Fast Company & Inc

What does it take to build a brand that truly matters? Today’s most impactful brands go beyond products to solve real problems, build trust, and show up with intention. From expanding access to health solutions to empowering parents to shaping purpose-driven future leaders, these brands create meaningful impact through authentic storytelling and cultural relevance. In a crowded market, the brands that matter don’t just sell—they build relationships, inspire change, and make lasting impact.

Ethan Braden Ryan Sullivan