For decades, Ben Cohen helped build Ben & Jerry's ice cream into one of the most outspoken brands in the world—proving that a company could sell products and stand for something bigger at the same time. But last year, tensions flared between Ben & Jerry’s and its parent company Unilever, offering a firsthand look at the challenges of maintaining a social mission inside a global conglomerate. Join this candid conversation with Ben & Jerry’s cofounder Ben Cohen on what true brand activism looks like in today’s climate, and hear about his latest campaign, Up in Arms, that aims to redirect billions in military funding toward social issues, including education and healthcare.