3:10 PM - 3:40 PM (CDT)

Purpose-Driven Entrepreneurship: Building Businesses with Extraordinary Impact

Presented by Texas A&M University

Featuring Federico Muyshondt, President and Chief Operating Officer, The Farmer’s Dog; Michelle Peterson, Chief Marketing Officer, Kendra Scott and Liz Teran, Chief Parent Officer, Owlet
Moderated by Ben Baer, Vice president and executive editor, Fast Company Custom Studio

Today’s entrepreneurs are redefining success—measuring it not only in profits but in the positive change they create. This panel explores the strategies, challenges, and opportunities of purpose-driven leadership. Discover how visionaries are using their expertise to tackle real-world problems, engage communities, and drive lasting impact. Learn how aligning your venture with a clear mission can unlock both meaningful outcomes and sustainable growth.

Michelle Peterson Liz Teran