"Putting customers first" should never feel like a platitude. Yet there's often a disconnect between what business leaders say they want for their customers and the experiences and services that are actually provided. So how can companies build loyalty and meaningful relationships instead of short-term transactions? In this roundtable discussion, you'll dig into this question and learn how to design memorable experiences that form genuine and lasting connections.

This roundtable discussion will be led by Barbara Bouza, former president of Walt Disney Imagineering.