Featuring Ed Mitzen, Founder, Business for Good and Fingerpaint Group and Emily Wilcox, CEO, TBWA\Chiat\Day NY
Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company
The U.S. has historically been a major attractor of students, tourists, and immigrants from across the globe whose activity, work, and spending have contributed billions to the American economy. But America's image is now in crisis. Take, for example, the upcoming World Cup. What was billed as a huge moment for the hosting U.S. cities is now facing a sharp decline in ticket sales and hotel bookings due in part to immigration and foreign policies. With international perception at an all-time low, what can be done? Join this roundtable discussion and take part in an exercise to rebrand America.