Wednesday, January 19, 2022, 1:00 PM et

Main Street and big chains are no longer strictly rivals: In today’s business ecosystem, large brands rely on relationships with entrepreneurs to give them credibility, while an affiliation with a global giant can mint a startup. These alliances are not without tension, of course. Meeting the needs of a big partner can strain the resources and capabilities of a young company. Our panel explores the new, (mostly) mutually beneficial way entrepreneurs and enterprises are collaborating.