Viral by Design: Building Products That Shape the Cultural Conversation
Hosted by SharkNinja
SharkNinja
SharkNinja has cracked the code on creating products that go viral—by design. In this immersive Fast Track experience, attendees will move through hands-on zones across SharkNinja’s NYC office, led by the designers, engineers, and storytellers behind these products, each revealing a different layer of how the company turns consumer insight, cross-functional speed, and cultural storytelling into products that positively impact people’s lives. From identifying a real consumer problem and solving it with a disruptive innovation to the moment it launches into culture, you’ll see how intentional design, engineering, and storytelling converge from day one. Walk away with a behind-the-scenes look at what it takes to build products that are as thoughtfully designed as they are impossible to scroll past. All Fast Track attendees will be entered to win one of SharkNinja’s latest viral hits.