Breakthrough growth rarely comes from looking harder at your own category. The most successful innovators are skilled borrowers, adapting proven business models, products, services, and ideas from one context to another. Through a series of real-world examples, branding agency CBX will demonstrate how transformative innovations spread across industries not through imitation, but through reinvention.
During this session, CBX’s principal, Evan Gettinger, and strategy director Issy Aleksander will share a simple, repeatable framework for identifying successful patterns, applying them in new ways, and uncovering opportunities competitors overlook. Because the best ideas often aren’t flashes of genius—they’re opportunities hidden in plain sight.
Attendees will then work in small groups to apply a proven business model in an entirely new category context, tangibly demonstrating what new opportunities, products, services, or experiences might emerge for brands and consumers alike. And of course, there will be prizes for the most innovative group.