Join the Goods Mart for a behind-the-scenes look at what it takes to build, launch, and grow a consumer brand today. Part neighborhood convenience store, part testing ground for emerging brands, the Goods Mart sits at the intersection of founders, retailers, investors, and consumers—giving it a unique perspective on how a product goes from an idea to the shelf and, ultimately, into customers’ hands.
The experience will kick off with a panel moderated by the Goods Mart founder, Rachel Krupa, bringing together one to two CPG founders alongside voices from the investment and branding worlds. Together, they’ll break down the different roles each plays in building a successful consumer brand and how the ecosystem works together. What makes a retailer take a chance on a new product? How do you create branding that stands out on the shelf? When is a brand ready for investment? How do founders turn early customer feedback into smarter decisions? And what does it take to break through in an increasingly crowded market?
Following the conversation, guests will experience a guided tasting and store tour led by Krupa, highlighting emerging products and sharing a retailer’s perspective on what makes a brand—and a product—stand out.