When fans book tickets to the Formula 1 Belgian Grand Prix at Circuit de Spa-Francorchamps, they now meet Jack, an embodied AI agent built on Napster’s platform. In its first month live, Jack handled nearly 15,000 sessions across 21 languages, switching languages mid-conversation with no drop-off. He resolved more than 11,000 fan queries in under two minutes each versus six to eight minutes for a human agent, saving roughly 1,025 hours and driving an anticipated $250,000 in incremental revenue. Napster and Spa Grand Prix will break down how they deployed agentic AI against a live ticketing catalog, from 360-degree seat views that closed VIP sales to a family of five who booked an entire race weekend in one conversation. Attendees will meet Jack live, test the booking flow, and see how an agent gets trained, deployed, and measured in a real revenue environment.