The New Value Exchange: Winning Consumers in the Age of AI
Presented by Fetch
Featuring Sarah Liang Kress, SVP of Growth Accelerators, L’Oréal USA; Drew Panayiotou, Chief Marketing and Innovation Officer, Keurig Dr Pepper and Wes Schroll, Founder and CEO, Fetch
Moderated by Julianne Pepitone, Fast Company Custom Studio
Consumers give brands their money, attention, data and loyalty—but increasingly, they’re asking what they get in return. With inflation reshaping purchase decisions, the traditional value exchange is no longer enough.
AI is redefining how brands deliver value, from discovery and personalization to convenience and engagement. This conversation explores how leading companies are using AI to create better consumer experiences, strengthen relationships, and drive business growth. Discover how brands can move beyond transactions to build lasting loyalty in a new era of consumer expectations.
