IRL as a Growth Driver: Why the Boldest Brand Experiences Are Also the Smartest Business Decisions
Hosted by De-yan
De-yan
De-Yan has spent years building some of the world’s most beautiful, culturally charged brand experiences. The kind that make people stop, participate, and remember. For creative marketers, that kind of investment has always been hard to defend in a budget meeting. Not anymore. De-Yan built a tool that proves what the best experiential minds always knew instinctively: the boldest ideas are also the smartest financial ones. This session is part workshop, part case study, part reveal, unpacking the ROI model turning “IRL” from a nice-to-have into a growth strategy.
Approx. travel time from Convene via mass transit: 15 minute subway