AI and advanced technology are attracting unprecedented investment. But what happens to the artists, designers, filmmakers, musicians, and other creative thinkers whose ideas shape the culture around us? At a moment when traditional funding models are under pressure and creative talent is increasingly at risk of being overlooked, investing in human creativity isn’t just a cultural imperative—it’s an innovation strategy. Join this discussion to explore why creative talent remains one of our most valuable—and underinvested—assets, how institutions and businesses can create new pathways for independent creators, and what it takes to build a more sustainable ecosystem for cultural innovation.