How Weirder Creativity Can Help Unlock Better Innovation
Hosted by Mother
Mother
On our quest for the best practices, chasing online trends that algorithms reward has left us blind to opportunities of true innovation. When you look closer, culture is pulling in the opposite direction: toward creativity that’s strange, surprising, and unsettling. It’s a trend we’ve witnessed in sectors from comedy and fashion to architecture and advertising. This session previews findings from Mother’s four-month study with market research company Nonfiction across the U.S. and U.K., uncovering why audiences are gravitating toward the types of weird creativity brands overlook and why it may be the clearest path back to innovation that actually breaks through.
Approx. travel time from Convene via mass transit: 35 minute subway