The Creator Strategies Every Brand Needs Now
Featuring Jon Goss, CEO, The Lighthouse, part of Whalar Group; Nadya Okamoto, Cofounder and Chief Marketing Officer, Pie and Alicia Yoon, Founder and CEO, Peach & Lily
Influencer marketing has become an essential part of the branding mix—but the playbook is changing fast. As audiences grow savvier, creators become more influential, and the line between advertising, entertainment, and community continues to blur, brands have to rethink what makes a creator partnership actually work. This panel will unpack what comes next for the creator economy—and what brands need to know to keep up. From choosing the right creators and building partnerships that go beyond a single post to creating content that’s truly authentic, they’ll explore the strategies that break through, the metrics that matter, and why the best influencer marketing may not look like influencer marketing at all.
