What separates a brand people buy from a brand people obsess over? With so much competition and disruption today, sight alone no longer cuts it. The strongest brands engage the senses, creating experiences that resonate with people. Join Red Antler, the branding company behind some of the most category-defining brands of the past decade; Osmo, the AI company giving brands a signature scent; Cotopaxi, the gear brand with a cult following of outdoor enthusiasts; and Grillo’s Pickles, the fresh pickle brand that turned a Boston pickle cart into a crowd favorite, for a conversation about building brands for humans, not just consumers.
Attendees will then participate in an intimate, hands-on scent workshop. Led by Osmo, guests will get a crash course in core olfactory families and taxonomy, then smell raw materials in their purest form (e.g., true rose, unblended) to build a reference point before comparing them to how those notes show up in finished, commercial fragrances.