The Business of Belonging: Turning Audience into Community
Featuring Johanna Faries, President , Blizzard Entertainment; Justine Palefsky, Cofounder and CEO, Kindred and Alphonzo Terrell, Founder and CEO, Spill
Moderated by Morgan Brady, Executive Director, Community and Membership
In an era when consumers can scroll past anything in seconds, the brands that inspire real loyalty are the ones that give people a community and something worth belonging to. But that can’t be manufactured with a hashtag or bolted onto a marketing strategy after the fact. Community has to be earned—and it requires companies to listen differently, give up some control, and understand what their most passionate customers actually value. Join this discussion to understand how you can apply this thinking to your business and what it takes to scale a community without killing the magic that made people care in the first place.
