The Business of Design—and the Design of the Future
Featuring Bill Ackman, CEO, Pershing Square Capital Management and Neri Oxman, CEO, Oxman
Design is often treated as a finishing touch: Make it beautiful. Make it intuitive. Make it sell. But what if design is something much bigger—a way to imagine what doesn’t exist yet, connect ideas that don’t seem connected, and see possibilities before they become obvious? In this conversation, investor Bill Ackman and designer, scientist, and entrepreneur Neri Oxman explore how design has shaped the way they think about business, innovation, and the future—and what happens when you give bold ideas the time and freedom to evolve. As AI begins to transform the creative process itself, they’ll look beyond aesthetics to ask a bigger question: What is design for now—and how will it shape what comes next?
