We talk a lot about creative thinking in business—but how often do we actually practice it? This high-energy experiential lab treats creativity like a muscle: something you strengthen through repetition, experimentation, and play—and author and creative entrepreneur Piera Gelardi is your personal trainer. Drawing from her book The Playful Way, Gelardi will lead you through a series of quick, low-stakes “creative interval training” exercises designed to loosen rigid thinking, make unexpected connections, and get ideas flowing. You’ll leave with a practical toolkit of creative exercises you can pull out before a big meeting, brainstorm, or anytime you find yourself stuck in the same old way of thinking.