Drag Means Business: A Conversation with Bob the Drag Queen
Featuring Bob the Drag Queen, Comedian and Entertainer, Purse First Studios
Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company
Few art forms have gone from the margins to mainstream quite like drag. What was once niche even in the queer community has exploded into a global cultural phenomenon and big business for both the entertainers and brands looking to work with them. Bob the Drag Queen has had a front-row seat to drag’s ascendance, and he’s also a key driver of where it goes next. In this conversation, Bob breaks down the business of drag and what he’s building through his production company, Purse First Studios. This is a master class in how to create a brand, cultivate a loyal audience, and turn a distinctive point of view into a lasting business.
