Your personal brand isn’t just what you say about yourself—it’s what you’re willing to ask for. As part of Fast Company’s “A Brand Called You” track, negotiation expert Susan Coleman, author of Collaborative Hardball, will introduce a new approach to negotiation that combines strategic collaboration with the power of knowing exactly who you are. Through practical exercises, you’ll learn how to advocate for your ideas, make the case for your value, and negotiate from a place of confidence rather than compromise. Whether you’re asking for a bigger role, pitching an idea, setting boundaries, or defining what you want to be known for, you’ll leave with concrete tools for turning negotiation into one of the most powerful tools in building your personal brand.