Thinking Outside the Box: How Design and Storytelling Are Transforming Retail
Featuring Aerin Glazer, Founder, Tilt Beauty and Kate Ridley, Chief Brand Officer, Stanley 1913
Moderated by Liz Stinson, Senior Editor, Fast Company Design, Fast Company
The most innovative brands are rethinking packaging as more than a container—it’s a canvas for culture, connection, and storytelling. From Stanley 1913’s culturally savvy collaborations with icons like Kacey Musgraves and Post Malone to Tilt Beauty’s radically inclusive approach to packaging, brands are finding new ways to turn everyday objects into objects of desire and conversation. This panel explores how thoughtful design can transform a product’s place in consumers’ lives and what you need to know to reimagine what your company’s packaging can do.
