The Future of Holiday Shopping: What Consumers Really Want (Prize Alert)
Presented by PwC
Featuring Ali Furman, Consumer Markets Industry Leader, PwC
Moderated by Greg Lindsay, Fast Company Custom Studio
PwC's latest Holiday Outlook research reveals a season defined by resilience and reinvention. Gift spending is expected to remain flat year over year, even as many consumers scale back travel and millennials anticipate pulling back more than any other generation. At the same time, more shoppers are turning to AI to discover gifts, while Gen Z is fueling a growing preference for analog gifts and screen-free experiences. Explore what's driving these shifts, what they reveal about evolving consumer priorities, and what they signal for retailers, brands, and the year ahead.
