From Ads to Episodes: Why Brands Are Betting on Microdramas
Featuring Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23
Forget the 30-second spot. Brands are increasingly moving beyond traditional advertising to create entertainment people actually choose to watch. From microdramas and episodic series to films and creator-led content, branded entertainment is blurring the lines between marketing and media—and opening up new ways to build audiences, shape culture, and drive business. This conversation explores what happens when brands stop interrupting entertainment and start making it themselves and highlights the new rules for creating stories worth watching.
Yasmin Dastmalchi - Maybelline New York
Michael Sugar - Sugar23