Date & Time
Tuesday, September 15, 2026, 2:55 PM - 3:25 PM
Custom Session Name (HTML)

From Ads to Episodes: Why Brands Are Betting on Microdramas
Featuring Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23

 

Feature
Mainstage
Description

Forget the 30-second spot. The next frontier of branding is episodic, addictive, and made for the scroll. Microdramas have exploded into a multibillion-dollar global industry as brands move from advertising around entertainment to creating entertainment of their own. This conversation unpacks the new rules of branded entertainment and how you can turn storytelling into a cultural—and business—advantage.

Room
Main Stage
Session Type
Talks
Theme
Creativity
Scott Brown Yasmin Dastmalchi Michael Sugar
Speakers
Scott Brown - Second Rodeo Productions
Yasmin Dastmalchi - Maybelline New York
Michael Sugar - Sugar23
Address
225 Liberty St., New York, NY 10281