Date & Time
Thursday, September 17, 2026, 11:00 AM - 11:30 AM
Custom Session Name (HTML)
How Adidas Found Its Place in Culture Again
Featuring Bjørn Gulden, CEO, Adidas and Marc Makowski, SVP of Innovation, Adidas
Moderated by Amy Farley, Executive Editor, Fast Company
Feature
Mainstage
Description
In 2022, Adidas faced a crossroads after ending its lucrative partnership with Yeezy. Fast-forward to today, and the company is sprinting ahead of the athletic apparel industry, hitting record revenues in 2025 to the tune of $28.7 billion. So what’s driving Adidas’s turnaround story? Join CEO Bjørn Gulden and Marc Makowski, SVP of innovation, as they reveal the playbook that put Adidas back at the center of culture and performance.
Room
Main Stage
Session Type
Talks
Theme
Creativity
Speakers
Address
225 Liberty St., New York, NY 10281