Every single day, leaders and brand builders face complicated, high-stakes questions that don’t fit neatly into a creative brief or a management consulting deck. And in today’s climate, they’re all stuck with the same bad choice: Play it safe and disappear, or take a swing and risk becoming the next viral news subject and case study. This session takes a look at how the real advantage belongs to leaders who understand different markets, culture, geopolitics, and stakeholders before the big idea gets pitched, not after it blows up. Drawing on what’s happened this year to some of the biggest and most famous brands, Brian Williams, managing director, brand advisory at Wieden+Kennedy, breaks down five habits any founder, creative, or brand leader can use to make braver work that survives contact with the real world.
Audience members will participate in a live idea review, putting to work fresh perspectives they’ll actually use on Monday. They can also network with other attendees and enjoy light bites and drinks served before and after the session.