Date & Time
Monday, November 4, 2019, 2:00 PM - 3:30 PM
How business's obsession with ‘innovation’ robbed the word of its meaning, and how we can reclaim it
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation" and bring dynamic new life to the practice?
In this Fast Track, Alain Sylvain, Founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways.