In today’s world, just having a great consumer-centric experience is not enough. Brand ideas need to be connected to the entire experience to create a credible and differentiating role that sits above consumer centricity. In this session, Jonny Bauer (global chief strategy officer) and Amy Avery (chief intelligence officer) of Droga5 will talk about what goes into creating a unified brand experience, aligning the business and brand in harmony once and for all.