Tapping Culture and Consumer Habits for the Craft Brew Biz
Hosted by Anheuser-Busch
The playbook for beer is being rewritten—rewarding fresh approaches and disruptive thinking. See firsthand how the world’s largest beer company is navigating a rapidly changing culture in its mission of building community. Hear from leaders at Anheuser-Busch’s craft business unit, Brewers Collective, and its craft partner brewery founders about tapping into cultural shifts and consumer habits to stoke company growth and innovation. Discover why their “Endeavor” project is a symbiotic relationship of uninhibited creation and strategic road-mapping. Featuring Brewers Collective’s Senior Director of Innovation Joy Young, Breckenridge Brewery President and Brewmaster Todd Usry, and Platform Beer Co. Founder Paul Benner, for a discussion and of course, some cold beers!