Date & Time
Tuesday, November 5, 2019, 2:00 PM - 3:30 PM
No child should go hungry in America. But 1 in 7 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This session will delve into how No Kid Hungry and leading location platform GroundTruth came together to devise a pro-bono mobile strategy for the annual Dine for No Kid Hungry fundraiser, which unites the restaurant industry and its guests to raise funds to end childhood hunger. Together they raised awareness, drove action, and raised a total of $1.3 million by partnering with participating restaurants The Habit Burger Grill, Jack in the Box, On The Border, and QDOBA. The discussion will take attendees through the strategy and tactics that led to the campaign’s success and share key takeaways on the Quick Service Restaurant industry, brand partnerships, and how nonprofits can leverage different types of technology to accelerate their efforts.
After this conversation, attendees will have the opportunity to support Blessings in a Backpack, a non-profit organization dedicated to ending child hunger on the weekends. Panel attendees will be invited to roll up their sleeves, and pack bags with nutritious snacks and food which will be given to elementary school children who might otherwise go hungry.