Date & Time
Wednesday, November 6, 2019, 3:30 PM - 5:00 PM
Augmented reality is making its mark on the entertainment industry, allowing fans to connect with artists—and one another—in new and meaningful ways. The MediaMonks team will break down how this emerging technology is changing the way audiences access and experience music, as evidenced by PHAROS AR, the augmented reality app recently developed for Childish Gambino. A first of its kind, the app has generated over 35k downloads around the world. As artists and audiences both look for more immersive and accessible forms of entertainment, what opportunities might this technology hold?