Hosted by Grey Advertising

 

Modern life is really good at taking things that used to be fun and making them NOT fun – and for the worlds of brands, this is a real business problem. Creating fun is even more of a challenge when the pop culture, technologies and traditions upon which we build brand connections are trending towards the heavier side of the fun spectrum. However, opportunity for business awaits: Grey’s new research study – the Famously Effective Business of Fun – reveals that not only are people open to brands providing much needed fun and are willing to pay more for brands that do, but it also reveals an untapped market. If you’re interested in building innovation strategy inspired by a consumer need that people didn’t even know they have, this is the discussion for you. (Plus: Surprises. What is a fun session without surprises?)