Hosted by We're Magnetic

The retail landscape is quickly evolving, a trend that will continue as more and more brands look to win over the hearts and minds of Gen Z. While this industry is seeing a resurgence, it won’t survive unless it can adapt for this highly influential generation of consumers, who will expect their in-store experiences to be even more immersive and personalized like never before. 

Join the experts at leading experiential firm We’re Magnetic for a bootcamp masterclass spanning “experience-first” best practices and strategies when designing for Gen Z. Attendees will learn how experiential marketing can be thought of differently in this modern age, as well as glean key insights and principles that brands and retailers can put into practice when looking to connect with this sought-after generation.